How Gabay Makes Money
Quick answer: Gabay makes money from clearly labelled advertising, sponsored content and partnerships. We are an independent publisher, not a government body, and our guidance is never for sale — commercial revenue never changes what our guides say. Here is exactly how our funding works and how we protect readers. Ask us anything.
Key takeaways
- How we earn: advertising, sponsored content and partnerships.
- What stays free: our independent how-to and public-service guides.
- The firewall: revenue never affects the accuracy or conclusions of a guide.
- Always labelled: commercial content is disclosed per the FTC guidelines.
- Not official: we are an independent publisher, not a government channel.
Why we are transparent about funding
Readers trust Gabay to explain money, rights and official processes clearly, so they deserve to know how we keep the lights on. Being open about revenue is part of being an independent publisher worth trusting. This page sets out every way we earn, what we will not do for money, and the safeguards that keep our guidance honest. Many publishers keep this information vague; we would rather spell it out, because a reader who understands how we are funded is better placed to judge how much to trust what we publish. If anything here is unclear, or you would like more detail on any point, please contact us and we will explain.
Our revenue sources
We earn in a small number of clearly labelled ways:
- Advertising — display and placement advertising around our guides, marked as advertising.
- Sponsored content — brand-supported articles, clearly labelled as sponsored.
- Partnerships — longer-term, reader-first collaborations with commercial elements disclosed.
Where we ever use affiliate arrangements, we say so plainly and it never changes a recommendation. We do not sell undisclosed or disguised paid links, and we do not take payment to alter our guidance. We deliberately keep our revenue mix simple and easy to explain, because a funding model a reader can understand in a sentence is one they can trust. If we ever add a new way of earning, it will follow the same two rules that govern everything here: it will be clearly labelled, and it will never touch the independence of our guides.
What we do not do for money
Some revenue is not worth having. We do not sell our guidance or let anyone buy a conclusion. We do not publish disguised advertising or undisclosed paid links. We do not accept placements that could mislead readers about an official process — nothing implying we are the government, that a private service is compulsory, or that an outcome is guaranteed. And we decline advertising that targets people at a vulnerable moment with a misleading offer. Turning these down protects the trust that makes Gabay useful in the first place.
The wall between money and guidance
Our independent guides are decided and written by our editorial team against our editorial policy, entirely separately from anyone who pays us. Advertisers and partners have no say over what a guide concludes. Commercial content is labelled and kept apart from that guidance, so readers can always tell what is independent and what is paid. This separation is the single most important thing we do. It shows up in concrete rules: paying us cannot buy a mention in a guide, cannot soften a fair assessment, and cannot get a placement dressed up to look like our own reporting. If a commercial opportunity ever pulled against a reader’s interest, the reader wins — because the moment our guidance can be bought, it stops being worth reading, and our whole model collapses with it. Keeping that wall intact is not a favour to readers; it is the foundation everything else rests on.
How we label commercial content
Every advertisement, sponsored article and paid partnership carries a clear label — “Advertisement”, “Sponsored” or “Paid partnership” — placed where readers see it. This follows the FTC endorsement guidelines and our own advertising disclosure. If you ever spot commercial content on Gabay that is not clearly labelled, please tell us via our contact page.
Why this matters for readers
People come to Gabay at moments that matter — sorting a form, understanding a right, deciding how to spend money. If our guidance were for sale, it would be worthless to them. Because it is not, readers can rely on it, and honest commercial revenue lets us keep producing it. Transparency is not a marketing line here; it is the business model.
How our funding shapes what we build
Being funded by advertising, sponsored content and partnerships rather than by any single backer keeps us answerable to our readers first. No one organisation controls our survival, so no one organisation can lean on our guidance. It also shapes what we choose to publish: because our income depends on readers trusting us enough to keep coming back, our incentive is to be genuinely useful, accurate and clear. A guide that quietly served an advertiser instead of the reader would erode the very trust our business relies on. In other words, doing right by readers and running a sustainable publication point in the same direction — which is exactly how we want it.
Questions, corrections and feedback
If you have a question about how we earn, want to report an unlabelled placement, or spot an error in a guide, we want to hear it. Reach us through our contact page or at partners@getgabay.com. We treat corrections seriously: if a guide is wrong or out of date, tell us and we will check it and fix it. Brands interested in working with us can start at work with us, and you can read exactly how we label paid content in our advertising disclosure.
Gabay is an independent publisher of plain-language how-to and public-service guides — we are not a government agency or official body, and we are not affiliated with, endorsed by or acting for any government. Our guides are written and checked by a named team against a published method; you can read who we are on our about page and exactly how we research and verify on our editorial policy. Every paid or sponsored placement is labelled in line with the FTC endorsement guidelines, kept separate from our guidance, and never presented as official advice. Our guidance is never for sale. This page is information only and is not legal, financial or professional advice.
Frequently asked questions
How does Gabay make money?
Through clearly labelled advertising, sponsored content and partnerships. Our independent guides are free to read and never for sale.
Does advertising affect your guides?
No. Revenue never changes the accuracy or conclusions of a guide. Editorial and commercial are kept separate.
Do you use affiliate links?
Where we ever do, we disclose it plainly and it never changes a recommendation. We do not sell undisclosed or disguised paid links.
Is Gabay funded by the government?
No. We are an independent publisher, not a government body, and we are not funded or endorsed by any authority.
How can I tell what is paid?
Commercial content is clearly labelled per the FTC guidelines and our advertising disclosure.
What revenue do you turn down?
Anything misleading about official processes, disguised advertising, undisclosed paid links, or offers that exploit vulnerable readers.
How do I report an unlabelled placement?
Tell us via our contact page and we will investigate and fix it.