Work With Gabay — Advertising and Partnerships
Quick answer: Working with Gabay means partnering with an independent, Philippines-focused how-to and public-service publisher through clearly labelled advertising, sponsored content or a wider partnership. We are not a government body, our guidance is never for sale, and every commercial placement is disclosed. Contact our team to begin.
Key takeaways
- Who we are: an independent publisher of plain-language guides — not a government agency or official channel.
- Ways to work together: advertising, sponsored content, partnerships and contributed guides.
- Our rule: commercial placements are always labelled and never presented as official guidance.
- Good fit: financial-services, education, telecom, tech and consumer-service brands, non-profits and agencies.
- Next step: tell us your goal via our contact page and request a media kit.
Who Gabay is — and is not
Gabay publishes plain-language how-to and public-service guides for readers in the Philippines who are navigating official processes, money decisions, everyday rights and practical tasks. We explain how things work; we do not run any of them. We are an independent publisher, not a government agency, and nothing on the site is an official portal or endorsed by any authority. That independence is the reason brands want to reach our readers, and it is the reason we protect the line between our guidance and anything commercial.
Who our readers are
Our audience comes to Gabay at a moment of intent: they are trying to complete a form, understand a requirement, compare a service or make a decision with real consequences. They value clear, trustworthy explanation over hype. That makes them a considered, high-trust audience for organisations that genuinely help people — but it also means we are careful about what we place in front of them. For audience figures and reader profiles, please request our current media kit rather than relying on numbers quoted elsewhere.
Ways to work with us
There are four main routes, and many partners combine them:
- Advertising — display and clearly marked placements around our guides.
- Sponsored content — a branded, useful article that is labelled as sponsored and kept separate from our guidance.
- Partnerships — longer-term work with brands, non-profits and agencies on a shared, reader-first goal.
- Contributed guides — expert practitioners writing genuinely helpful, non-promotional explainers.
Who we work with
We welcome financial-services providers, education and training organisations, telecom and technology companies, consumer-service brands, non-profits and public-interest agencies. The common thread is that a partner should make a reader’s task easier or a decision better-informed. We can say yes to a bank explaining a legitimate product, an NGO raising awareness of a right, or a tech firm demonstrating a useful tool.
What we will not do
We decline anything that could mislead readers about an official process — for example, a placement that implies a private service is the government, that jumping a queue is possible, or that a fee is compulsory when it is not. We do not sell undisclosed or disguised paid links, we do not let advertising affect the accuracy of a guide, and we do not accept placements that promise outcomes we cannot stand behind. If a proposal blurs the line between advertising and our independent guidance, the answer is no.
How disclosure works
Every commercial placement carries a clear label — “Advertisement”, “Sponsored” or “Paid partnership” — so readers always know what they are looking at. This follows the FTC endorsement guidelines and our own advertising disclosure. Disclosure is not a formality for us; it is how a trusted publisher stays trusted.
How we choose what to run
Before we accept any placement we ask a simple question: does this help our reader, or at least sit honestly alongside the help they came for? A useful answer keeps us saying yes to the right work and no to the rest. We look at whether the claims are accurate and verifiable, whether the offer is suitable for the audience it will reach, and whether a reader could reasonably confuse it with our independent guidance or with an official process. If any of those checks fail, we either reshape the idea with you or decline it. This is not bureaucracy for its own sake; it is how we keep the environment your brand appears in worth appearing in. Where a topic touches money, law or health, we also add the appropriate information-only note, because readers making high-stakes decisions deserve that clarity.
How to get started
Tell us what you want to achieve and who you want to reach. Send a short brief through our contact page or email partners@getgabay.com, and ask for our media kit and current rates. We will suggest the format — advertising, sponsored content, a partnership or a contributed guide — that fits your goal and respects our readers. Pricing depends on scope and placement, so we quote per brief rather than publishing a single rate card. When you get in touch, it helps to include your objective, the audience you have in mind, any timing constraints, and the topic areas you want to be associated with. From there we usually reply with one or two format options, an outline of how disclosure would work, and the information we need to prepare a quote. There is no obligation at the enquiry stage, and we are happy to talk through whether Gabay is the right fit before anything is agreed.
Gabay is an independent publisher of plain-language how-to and public-service guides — we are not a government agency or official body, and we are not affiliated with, endorsed by or acting for any government. Our guides are written and checked by a named team against a published method; you can read who we are on our about page and exactly how we research and verify on our editorial policy. Every paid or sponsored placement is labelled in line with the FTC endorsement guidelines, kept separate from our guidance, and never presented as official advice. Our guidance is never for sale. This page is information only and is not legal, financial or professional advice.
Frequently asked questions
Is Gabay a government website?
No. Gabay is an independent publisher of how-to and public-service guides. We are not a government agency and are not affiliated with or endorsed by any authority.
What are the ways to work with Gabay?
Advertising, sponsored content, longer-term partnerships and contributed guides. Many partners combine formats — tell us your goal and we will recommend the right one.
Can advertising change what your guides say?
No. Our guidance is never for sale and advertising never affects the accuracy of a guide. Commercial content is labelled and kept separate.
Do you sell links?
We do not sell undisclosed or disguised paid links. Any commercial placement is clearly labelled in line with the FTC guidelines.
Who do you accept as partners?
Financial-services, education, telecom, tech and consumer-service brands, plus non-profits and agencies whose work genuinely helps readers.
How much does it cost?
Pricing depends on format, scope and placement. Request current rates and a media kit with your brief.
How soon can we start?
Send a brief through our contact page; we will reply with options, timing and next steps.
How do I advertise or partner with Gabay?
Tell us your goal via our contact page and we will recommend the right mix of advertising, sponsored content, a partnership or a feature, with current options and rates.
Do you offer how-to sponsored content and advertising?
Yes — both, always clearly disclosed and kept separate from our independent editorial.