Partner With Gabay
Quick answer: Partnering with Gabay means working together on a longer-term, reader-first collaboration — combining advertising, sponsored content and shared projects with an independent how-to publisher. We are not a government body, our guidance is never for sale, and every commercial element is clearly labelled. Start a conversation.
Key takeaways
- What a partnership is: an ongoing, reader-first collaboration, not a one-off placement.
- Who it suits: financial-services, education, telecom, tech and consumer brands, plus non-profits and agencies.
- What stays fixed: our guidance is independent and never for sale.
- Always disclosed: commercial elements are labelled per the FTC guidelines.
- Begin here: share your goal via our contact page.
What a partnership with Gabay looks like
A partnership goes beyond a single advertisement or article. It is an agreed, ongoing collaboration built around a shared aim that also serves our readers — for example, a run of helpful guides on a topic, a co-created resource, an awareness campaign, or a mix of advertising and sponsored content over time. Because Gabay is an independent publisher and not a government agency, a partnership is always clearly a commercial relationship, never an official endorsement. The value of that clarity is that both sides can plan for the long term without ever putting the reader in doubt about what they are seeing, and without either party being tempted to blur editorial and commercial lines to hit a short-term target.
Who we partner with
We work with financial-services providers, education and training organisations, telecom and technology companies, consumer-service brands, non-profits and public-interest agencies. What matters is that a partner shares our reader-first outlook: the collaboration should make a task easier, a right clearer or a decision better-informed. A bank explaining a legitimate product, an NGO raising awareness of an entitlement, or an agency communicating a public-service change can all be strong partners.
What partnerships can include
- Content series — a themed run of genuinely useful, appropriately labelled guides.
- Co-created resources — checklists, tools or explainers built together.
- Sponsored sections — a labelled area aligned with your topic.
- Awareness campaigns — helping readers understand a right, a service or a change.
- Combined media — advertising plus sponsored content over an agreed period.
Most partnerships mix a few of these rather than sticking to one. We will help you choose a combination that fits your objective and our readers, and we will be candid if a proposed element would not earn its place. The best programmes tend to have a clear, reader-useful theme running through them, so that everything a reader encounters feels coherent rather than scattered.
Our non-negotiables
Some things do not change, whatever the partnership. Our independent guidance is never for sale; a partner cannot buy a conclusion or edit our advice. Commercial elements are always labelled and never presented as official guidance. We do not sell undisclosed or disguised paid links. And we decline any collaboration that could mislead readers about an official process — implying we are the government, that a private route is compulsory, or that outcomes are guaranteed. These limits are why a partnership with a trusted publisher is worth having.
How we protect readers and your brand
Clear labelling protects readers; independence protects your brand. When our guidance stays credible, being associated with it means something. Every partnership is documented so both sides know what is commercial and what is editorial, and our team retains editorial control over anything published as guidance. That clarity keeps the relationship honest and durable. It also protects you from a risk that is easy to overlook: a partner who is seen to blur the line between advertising and official information can suffer the reputational damage, not just the publisher. By insisting on clean labelling and accurate claims, we are looking after your brand’s standing as much as our readers’ trust. A partnership that respects the reader is simply a safer, longer-lasting investment than one that tries to disguise itself.
How to explore a partnership
Tell us what you want to achieve, who you want to reach and over what period. Send a short brief through our contact page or to partners@getgabay.com, and request our media kit. We will propose a structure, formats and disclosure approach that fit your goal and respect our readers, then agree scope and terms.
Partnership examples in principle
To make the idea concrete without inventing case studies, here are the kinds of collaborations that fit Gabay in principle. A financial-services provider might sponsor a clearly labelled series that explains how a category of product works, helping readers make sense of choices they face anyway. An education body might co-create a checklist that walks learners through an enrolment process. A telecom or technology company might support a set of practical explainers about staying safe or getting more from a service. A non-profit or agency might run an awareness collaboration about a right or a public-service change. In each case the reader gets something genuinely useful, the commercial element is labelled, and our independent guidance stays exactly where it was — separate and never for sale.
Pricing and terms
Partnerships are scoped and priced individually because they vary so widely — a short campaign and a year-long collaboration are very different commitments. We agree deliverables, timing, labelling and price up front, in writing, so there are no surprises. Request current rates with your brief. Because partnerships run over time, we also agree how we will review progress, how either side can adjust or end the arrangement, and how any published material is handled afterwards. Clear terms from the start keep a long relationship comfortable for both sides and protect the reader throughout.
Gabay is an independent publisher of plain-language how-to and public-service guides — we are not a government agency or official body, and we are not affiliated with, endorsed by or acting for any government. Our guides are written and checked by a named team against a published method; you can read who we are on our about page and exactly how we research and verify on our editorial policy. Every paid or sponsored placement is labelled in line with the FTC endorsement guidelines, kept separate from our guidance, and never presented as official advice. Our guidance is never for sale. This page is information only and is not legal, financial or professional advice.
Frequently asked questions
How is a partnership different from advertising?
Advertising is usually a single placement; a partnership is an ongoing, reader-first collaboration that can combine several formats over time.
Can a partner influence your guides?
No. Our independent guidance is never for sale. Partners cannot buy conclusions or edit our advice.
Is a partnership an official endorsement?
No. Gabay is an independent publisher, not a government body, and partnerships are clearly commercial relationships.
Who do you partner with?
Financial-services, education, telecom, tech and consumer brands, plus non-profits and agencies whose work genuinely helps readers.
How are commercial elements disclosed?
They are clearly labelled, in line with the FTC guidelines and our advertising disclosure.
What will you decline?
Anything that could mislead readers about an official process, or that asks us to compromise our independence. We also do not sell undisclosed or disguised paid links.
How do we get started?
Send a brief via our contact page; we will propose a structure and terms.
Do you offer how-to brand or media partnerships?
Yes — ongoing programmes combining advertising, disclosed content and features around your goals. Discuss one via our contact page.