Advertise on Gabay
Quick answer: Advertising on Gabay puts your clearly labelled message in front of a high-intent audience reading practical how-to and public-service guides. We are an independent publisher, not a government channel, so every advertisement is disclosed and kept separate from our guidance. Request our media kit to start.
Key takeaways
- What you get: labelled display and placement advertising around trusted, high-intent guides.
- Audience: readers actively navigating processes, money and everyday tasks in the Philippines.
- Always disclosed: every advertisement is marked and never presented as official guidance.
- Independent: advertising never changes what our guides say.
- Get rates: request current rates and our media kit — we price by placement.
Why advertise on Gabay
People arrive at Gabay with a task in mind: finishing an application, understanding a rule, comparing a service or deciding how to spend money. That intent is what makes advertising here worthwhile — you are reaching readers at the moment they are actively looking for help, in a calm, trustworthy setting rather than a noisy feed. Because we are an independent publisher and not a government body, an advertisement here is clearly a commercial message, which keeps expectations honest on both sides.
Who you will reach
Our readers are practical, considered and often making decisions with real stakes. They tend to respond to organisations that make a task easier or a choice clearer. We do not publish inflated reach claims on this page; for verified audience figures, placements and current availability, please request our media kit.
Advertising formats
We keep formats simple and reader-friendly:
- Display placements positioned around relevant guides, clearly marked as advertising.
- Section sponsorship aligning your brand with a topic area, labelled as sponsored.
- Newsletter or roundup placements where available, always disclosed.
- Combined campaigns pairing advertising with sponsored content or a partnership.
How placements are labelled
Every advertisement carries a clear “Advertisement” or “Sponsored” label so readers can tell it apart from our guides at a glance. This follows the FTC endorsement guidelines and our own advertising disclosure. We never disguise a paid placement as independent guidance, and we do not sell undisclosed or disguised paid links.
What we accept — and what we decline
We welcome financial-services, education, telecom, technology and consumer-service brands, plus non-profits and agencies. We decline advertising that could mislead readers about an official process — anything implying we are the government, that a private service is compulsory, or that guarantees outcomes it cannot deliver. Advertising that targets people at a vulnerable moment with a misleading offer is not something we will run, whatever the budget.
How we protect our guidance
Advertising never affects the accuracy or conclusions of a guide. Our editorial team decides what our guides say, independently of any advertiser, and commercial placements sit clearly apart from that content. This separation is the whole point of advertising with a trusted publisher: readers keep their trust, and your brand sits in a credible environment. In practice this means an advertiser cannot request changes to a guide, cannot buy a mention inside our independent content, and cannot have a placement styled to look like editorial. We keep advertising in clearly marked positions and formats so a reader never has to guess. It is a discipline that occasionally costs us a sale, but it is the reason a placement on Gabay carries weight in the first place.
Working with us as an agency
We are happy to work directly with brands or through their media and creative agencies. If you are planning a campaign on behalf of a client, tell us the client, the objective and the audience, and we will treat the brief the same way we treat any other: reader-first, clearly labelled and honestly reported. We can supply the specifications and availability your planning needs, and we will flag early if a proposed creative or claim would not meet our standards, so there are no surprises close to launch. Our aim is to make it easy for you to deliver a campaign your client is proud of and our readers are not misled by.
Measuring results honestly
We believe in reporting that reflects reality rather than flattering it. Where a campaign includes measurable placements, we can share the metrics that genuinely matter — such as impressions and engagement for the units you booked — and we will not dress up numbers or imply outcomes we cannot evidence. Advertising is one input among many that shape whether a reader acts, so we are careful not to promise conversions, sign-ups or rankings. What we can promise is a credible, brand-safe setting, clear labelling, and honest reporting on what actually ran. If you have specific measurement needs, raise them when you brief us and we will tell you plainly what is and is not possible.
Pricing and how to book
We price advertising by format, placement and duration rather than a single flat rate, because a short campaign and an ongoing presence are different jobs. Tell us your goal, target audience and timing through our contact page or at partners@getgabay.com, and ask for the media kit and current rates. We will confirm availability, formats and pricing for your brief. A typical booking runs from an initial enquiry, to a proposal with formats and dates, to written confirmation before anything goes live — so you always know what you are getting and when. If you want to combine advertising with a labelled sponsored article or a longer partnership, tell us and we will scope the whole programme together.
Gabay is an independent publisher of plain-language how-to and public-service guides — we are not a government agency or official body, and we are not affiliated with, endorsed by or acting for any government. Our guides are written and checked by a named team against a published method; you can read who we are on our about page and exactly how we research and verify on our editorial policy. Every paid or sponsored placement is labelled in line with the FTC endorsement guidelines, kept separate from our guidance, and never presented as official advice. Our guidance is never for sale. This page is information only and is not legal, financial or professional advice.
Frequently asked questions
How do I advertise on Gabay?
Send your goal and timing via our contact page or partners@getgabay.com and request the media kit. We will confirm formats, availability and rates.
How much does advertising cost?
It depends on format, placement and duration. Request current rates with a short brief and we will quote for your campaign.
Are advertisements labelled?
Yes. Every advertisement is clearly marked in line with the FTC guidelines and our advertising disclosure.
Can advertising influence your guides?
No. Advertising never affects what a guide says. Our editorial team works independently of advertisers.
Is Gabay an official government channel?
No. We are an independent publisher of how-to and public-service guides, not a government body, and advertisements are clearly commercial.
What kinds of advertisers do you accept?
Financial-services, education, telecom, tech and consumer-service brands, plus non-profits and agencies whose message genuinely helps readers.
Do you offer combined campaigns?
Yes. Advertising pairs well with sponsored content or a partnership. Ask us about options.
Do you sell links?
No. We do not sell undisclosed or disguised paid links of any kind.
Do you have a media kit and how-to advertising rates?
Yes — request our media kit and current rates via the contact page; we share reach, formats and pricing on enquiry.
What how-to advertising formats do you offer?
Directly sold display placements, clearly disclosed sponsored content, and ongoing partnership campaigns.
Do you work with how-to advertising agencies?
Yes — we work directly with agencies and brands. Tell us your goals via the contact page.